As the first flagship pet industry exhibition in China for the spring and a highly influential industry bellwether, the 10th Beijing International Pet Products Exhibition (referred to as “Beijing Pet Expo”) was grandly held from February 26 to March 1, 2026, at the China International Exhibition Center (Shunyi New Hall). Centered around the core theme of “New Pathways for Growth Amidst Industry Deep Adjustment”, the expo brought together over 1,500 exhibitors and more than 13,000 brands across the globe, with an exhibition area exceeding 120,000 square meters. Over 20 industry summits and special events were staged concurrently, focusing on core trends including smart pet products, cross-border e-commerce, and natural health solutions. It built a high-efficiency platform for business docking and trend insight across the entire industrial chain, empowering enterprises to break through and achieve growth.
Upgraded Scale, a Full Industry Chain Feast Gathering Global Resources
This year’s Beijing Pet Expo reached a new high in scale, boasting a 120,000-square-meter exhibition area and six themed zones that cover the full spectrum of pet industry categories: pet food, smart pet products, pet healthcare, cat-exclusive products, general pet supplies, and small pets & reptiles. It assembled high-end domestic and international brands, enabling fair competition between Chinese local brands and imported products. Notably, 20% of exhibitors made their debut at the expo, further expanding the global brand portfolio. The event attracted over 62,000 professional buyers and more than 250,000 pet owners, with visitors spanning China and the Asia-Pacific region, solidifying its status as a core hub for industry resource aggregation and business collaboration.
Adhering to the core principle of “targeted empowerment”, the expo optimized its layout design to eliminate uneven visitor flow, ensuring efficient movement of foot traffic and building precise connections between exhibitors and purchasers to boost cooperation efficiency. Aligned with three major industry trends—the boom of smart pet products, deepened cross-border e-commerce development, and upgraded natural & functional pet food—the expo presented a panoramic lineup of new releases, showcasing over 1,000 cutting-edge products including smart cat litter boxes, pet health monitoring devices, and grain-free baked pet food, leading the direction of industry development.
Trend-Driven, Over 20 Events Unlock the Code for Industry Growth
More than 20 high-standard industry events were held alongside the expo, covering trend analysis, new product launches, channel docking, and technological innovation to provide key guidance for industry development. Highlights included:
- 6th China Pet Industry Development Conference: Interpreted growth logic amid deep industry adjustment, released key data and trend forecasts, helping enterprises accurately gauge market dynamics and avoid development risks.
- 2026 Pet Industry Opening Speech: Under the theme “Dawn · When Light Gains Edge”, it integrated cross-sector perspectives to explore innovative paths for the industry and inspire breakthrough thinking for enterprises.
- Pet Industry Cross-Border E-Commerce Forum: Focused on global market strategies, supply chain optimization, and compliant operations, offering in-depth analysis of key points for overseas market expansion to assist brands in going global efficiently and connecting with global procurement resources.
- Pet Retail & Service Industry Forum: Centered on “From Traffic to Retention”, it reshaped store competitiveness, shared practical offline channel operation experience, and helped terminal stores reduce costs, improve efficiency, and achieve sustainable growth.
- New Product Open Mic & Beijing Pet Fashion Week: Created new scenarios for new product launches and brand displays, enhancing exposure through curation, experiential marketing, and influencer unboxing. It also highlighted product design from a fashionable perspective, attracting young consumers and trend-focused media.
- IPX Pet Products Cross-Border Exchange & Matching Event: Promoted cross-integration between the pet industry and sectors such as culture & creativity, fashion, and technology, fostering innovative categories like IP co-branding and smart wearables, and expanding the boundaries of industry innovation.
In addition, the expo hosted a series of segmented events including the China Pet Hospital Operation and Development Forum, Pet Food Quality and Safety Seminar, and Small Pet Trend Market, covering breeding, medical treatment, grooming, boarding and other links across the entire chain, realizing “full industrial chain coverage and precise docking of all demands”.
Highlights Abound: Intelligence & Compliance Drive Dual-Wheel Industry Upgrade
Smart Pet Products Take Center Stage
The smart pet products zone emerged as a focal point of the expo, featuring a concentrated display of smart cat litter boxes, automatic feeders, pet health monitoring devices and other products, emphasizing intelligence, convenience, and health. Many products leverage AI technology to achieve precise feeding and real-time health data monitoring, meeting global consumers’ demand for intelligent pet lifestyles and becoming a key driver of corporate performance growth.
Cross-Border E-Commerce Becomes a Core Channel for Business Docking
Leveraging the advantages of the Beijing Pet Expo platform, this edition strengthened cross-border business docking by setting up VIP private negotiation rooms to precisely match overseas buyers, agents and domestic brands, shortening the cooperation process. Meanwhile, the cross-border e-commerce forum invited industry experts to interpret market rules and operational strategies for key markets such as Southeast Asia, Europe and the United States, helping enterprises solve pain points including compliant operations and traffic acquisition, and accelerating the global layout of brands.
Natural, Healthy & Functional Pet Foods Gain Popularity
The pet food zone focused on trends of naturality, no additives and functionality, with grain-free food, low-temperature baked food, and skin & joint care functional food as mainstream offerings. Numerous exhibitors showcased raw material traceability and scientific formulas, highlighting product safety and precise nutrition, in line with consumers’ core demand for healthy pet diets.
Public Welfare & Competitions Enhance Brand Value
The expo also staged an animal welfare photography story segment and the “Step Donation for Pet Food” public welfare campaign, conveying the warmth of human-pet companionship and social responsibility. It hosted live competitions such as the ICE Super Cat Show and Purebred Dog Championships, connecting high-quality breeding channels with potential consumers and boosting brand awareness and user stickiness.
Closing Outlook: Jointly Building a New Ecosystem for High-Quality Industry Development
The five-day 10th Beijing Pet Expo injected strong growth momentum into China’s pet industry through scaled-up operations, trend leadership and precise matchmaking. It not only achieved efficient matching between exhibitors and buyers, promoted new product launches and technological innovation, but also established a core platform for industry exchange and trend forecasting, pointing the way forward for development during the period of deep industry adjustment.
As the premier spring pet industry exhibition in China, Beijing Pet Expo will continue to serve as an industry bellwether, constantly optimize its service system, gather global resources, and promote cross-industry integration and innovative upgrading of the sector. Going forward, the expo will keep helping enterprises seize market opportunities and expand global channels, joining hands with partners across the entire industrial chain to build a new ecosystem for high-quality development of the pet industry and drive Chinese pet brands to the global market.
