November: Guangzhou Great Wall Pet Show Kicks Off, Full-Industry-Chain Intelligent Upgrade Takes Center Stage

From November 13 to 16, the 29th China International Pet Show (CIPS 2025) was held in Area B of the China Import and Export Fair Complex in Guangzhou. Under the theme “INFINITY,” the event brought together over 1,200 high-quality exhibitors, 80% of whom possess integrated R&D and manufacturing capabilities. As a core sector, pet appliances demonstrated distinct characteristics of full-industry-chain intelligent upgrade.

Further Breakthroughs in Health Monitoring Technology​ At the exhibition, multiple companies unveiled new-generation AI diagnostic devices. Shanghai Beixinchong Technology’s upgraded Pet Doctor AI Diagnostic Assistant V2 added a blood testing module, enabling rapid screening of routine blood indicators via fingertip blood and generating a test report with health recommendations within 15 minutes. It secured purchase intentions from over 120 pet hospitals on-site. Smart wearable devices also achieved functional integration: a brand’s four-mode positioning smart collar integrates GPS, WiFi, base station, and Bluetooth technologies, achieving indoor and outdoor positioning accuracy within 5 meters. Using AI algorithms to identify abnormal behaviors like excessive licking, it builds a comprehensive health profile for pets.

Precise and Efficient Cross-Border Matchmaking​ Concurrent with the exhibition, the 4th Global Pet E-Commerce Conference and the CIPS & Yuguo Cross-Border Pet Category Seminar were held, focusing on cross-border product selection and localized operations. Among professional visitors from 165 countries and regions, buyers from emerging markets such as the Middle East and Southeast Asia saw a significant increase in proportion, showing strong demand for cost-effective products like smart feeders and automatic litter boxes. The B2B trade matchmaking session, through a pre-exhibition online mutual selection mechanism, enabled precise negotiations between buyers and exhibitors, with transactions of pet smart devices accounting for 38% of the total cross-border trade volume. Intelligent Extension of Service Scenarios​ Smart devices for service scenarios like pet grooming and boarding emerged as new highlights. An enterprise launched an AI smart grooming table, which can identify pet body types via a camera and automatically adjust height, paired with a temperature-controlled drying blower for constant-temperature drying—greatly improving grooming efficiency. A smart cage system exclusively for boarding institutions also made its debut, supporting multi-device linkage to synchronously record pet diet, defecation, and activity data, pushing updates to the owner’s mobile phone in real-time to address information asymmetry during boarding.