As spring breathes new life into the market, the pet industry sets sail for a new journey! From March 12 to 15, 2026, the 15th China (Shenzhen) International Pet Products Exhibition & Global Pet Industry Cross-Border E-Commerce Fair (referred to as “Shenzhen Pet Expo”) grandly kicked off at the Shenzhen Convention and Exhibition Center (Futian). As a flagship pet industry exhibition in Asia and a core flagship event for China’s pet sector in the spring of 2026, this edition leverages the geographical advantages of the Guangdong-Hong Kong-Macao Greater Bay Area, centering on the philosophy of “whole-industry-chain aggregation, cross-border empowerment, and trendy coexistence”. It builds an international exhibition and trade platform integrating business docking, brand launches, trend forecasting, and interactive experiences, gathering global pet industry resources to explore new growth opportunities for the sector.
Upgraded Scale, Full-Chain Coverage, Building a Core Business Hub for South China’s Pet Industry
This year’s Shenzhen Pet Expo boasts an exhibition area exceeding 90,000 square meters, with 8 themed pavilions meticulously planned to achieve full-category and full-scenario coverage of the pet industry. The exhibition spans the entire industrial chain, including pet staple food, baked snacks, smart products, medical care, cleaning and grooming, living breeding, small pets and exotic pets, and more.
The expo brings together over 1,000 high-quality exhibitors and 10,000 renowned brands from home and abroad, featuring a strong lineup of emerging domestic brands and imported products from more than 30 countries and regions such as Europe, the United States, Japan, South Korea, and Southeast Asia, forming a diversified and high-quality global pet product matrix.
Relying on the Greater Bay Area’s status as a trade hub, the expo accurately attracts over 70,000 professional visitors from home and abroad, covering core procurement groups including national distributors, agents, pet stores, pet hospitals, e-commerce platforms, and cross-border sellers. It also draws more than 200,000 pet lovers to the venue.
To optimize the exhibition experience, the event features a streamlined visitor flow layout and VIP buyer negotiation areas, alongside the exclusive “Spring Bamboo Shoots Procurement Festival” trade services. Measures such as group procurement, precise matching, and shuttle bus services greatly improve the docking efficiency between exhibitors and buyers, realizing one-stop efficient business transactions.
A Wealth of New & Trendy Products, Focusing on Intelligence and Health, Leading Industry Development Trends
Keeping pace with global pet consumption trends, the expo creates a launchpad for over 5,000 annual new products and launches the featured “5X New Product Global Show”. Through five links – new product display, on-site launches, procurement guides, cloud live streaming, and business matching – it maximizes new product exposure in an all-round way.
Smart pet products, natural functional pet food, and refined care products have become the spotlight of the venue. Hit new products such as smart cat litter boxes, automatic feeders, pet health monitors, grain-free low-temperature baked food, and functional prescription food are on display, with the year-on-year growth of multiple smart equipment categories exceeding 120%. These products align with the core needs of today’s pet owners for intelligence, health, and refinement.
The expo also sets up a supply chain zone and an emerging brand zone, gathering over 500 original pet product factories and 100 food supply chain enterprises. This breaks down cooperation barriers between upstream and downstream, helps brands reduce costs, improve efficiency, seize market segments, and inject new vitality into the industry.
Empowered by Diverse Events, Cross-Border + Forums + Competitions Unlock New Possibilities for the Pet Industry
More than 20 high-standard industry summits, featured competitions and trendy events are held concurrently at the expo, covering all dimensions including trend interpretation, cross-border expansion, channel operation, and technological innovation, providing a rewarding exchange feast for pet industry practitioners.
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Key Push for Cross-Border E-Commerce Sessions: The 7th Global Pet Industry Cross-Border E-Commerce Fair and 8th Global Pet Industry Cross-Border E-Commerce Conference are held, gathering 10 major global cross-border e-commerce platforms. Industry experts are specially invited to interpret market rules, compliant operation skills and traffic strategies in core markets such as Southeast Asia, Europe and the United States, helping domestic brands go global efficiently and connect with global procurement resources.
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Industry Forums for Precise Breakthroughs: The 5th Global Pet Industry Channel Development Conference, China Pet Smart Technology Summit, Pet Nutrition and Health Conference, Smart Retail Forum and other events take place successively. Industry elites gather to interpret market data, share practical experience, solve pain points in industry transformation, and guide enterprises to achieve long-term growth.
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Trendy Competitions Ignite the Venue: Top events including the 2026 World Purebred Dog & Cat Show and International Purebred Rabbit Competition are held, with champion pets worth millions competing on the same stage and 15 major awards announced on site. Trendy scenes such as Shenzhen Pet Fashion Week, Wagging Tail Market, and exotic pet interactive areas attract young pet lovers to check in and interact, balancing professionalism and fun.
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Cross-Border Integration for Enhanced Pet Fan Engagement: The expo collaborates cross-border with a fantasy animated film, launching pet fan benefits such as movie viewing perks, limited-time flash sales and lucky draws. It creates an immersive pet carnival, achieving a double upgrade of brand exposure and user stickiness.
15 Years of Deep Cultivation, Jointly Building a New Ecosystem for High-Quality Pet Industry Development
After 15 years of accumulation and upgrading, the Shenzhen Pet Expo has become an indispensable bellwether exhibition and trade hub for the global pet industry. This edition not only builds an efficient supply and demand docking platform, but also promotes technological innovation, cross-border integration and consumption upgrading in the industry, laying a solid foundation for the development of China’s pet industry in 2026.
In the future, the Shenzhen Pet Expo will continue to deepen its presence in South China and radiate globally, constantly optimizing exhibition services, integrating global resources, and focusing on new trends, opportunities and trends in the industry. Joining hands with partners across the entire industrial chain, it will promote the standardized, intelligent and international development of the pet industry, and help Chinese pet brands go global.
