From October 17 to 19, the 14th China (Shenzhen) International Pet Supplies Exhibition was held at the Shenzhen Convention and Exhibition Center (Futian). Under the theme “Prime Time, Gathering South China, Linking the Globe,” the event brought together over 400 domestic and overseas exhibitors and more than 4,000 brands. The smart device exhibition area saw a 45% year-on-year increase in transaction volume, with buyers from 32 countries and regions signing pet appliance procurement orders on-site, highlighting the strong performance of domestic brands in going global.

Cross-Border E-Commerce Becomes Main Channel for Global Expansion​ Coordinated with the main exhibition, the 6th Global Pet Industry Cross-Border E-Commerce Trade Fair was held concurrently, featuring on-site booths from platforms like Amazon and TikTok Shop for matchmaking. Shenzhen Xuli Yun Electronics’ AI smart feeder, equipped with a 360° HD camera, two-way voice call, and infrared night vision, secured cooperation with cross-border platforms and signed an $8 million annual order on-site. Data shows that the pet smart supplies OEM zone facilitated 86 million yuan in intended orders during the exhibition. A live-streaming product selection event introduced a matrix of KOLs with millions of followers, further boosting the creation of best-selling products. Pet appliances emerged as the most sought-after category among buyers at the trade fair.

Scenario-Based Innovations Gain Popularity​ Petgugu showcased the world’s first flushing smart cat toilet, which uses a core crushing structure to dissolve cat litter and waste before directly draining it into sewers. Paired with a negative pressure duct, activated silica filter, and UVC sterilization system, it achieves “instant cleanup during use, odor-free throughout.” Its built-in AI health monitoring system analyzes data like toilet frequency, attracting over 50 cross-border dealers to sign contracts on-site. Xiaochong Technology’s smart pet cabin series continued to sell well, with pre-orders exceeding 30,000 units. Its combination of heating, fresh air, and UV sterilization functions gained wide recognition from family users.Industry Standards Accelerate Implementation​ The exhibition released the trial version of the Guidelines for Building Pet-Friendly Shopping Malls, explicitly requiring shopping mall pet areas to be equipped with smart water dispensers, temporary boarding cabins, and other facilities. This standard will benefit 120 commercial projects in the Greater Bay Area, driving the extension of pet appliances from household scenarios to public service scenarios. Concurrently, the 2025 China Pet Industry New Retail Conference explored new pathways for integrating smart devices with instant retail.